Shakers vs Makers. Know the difference.

By | July 31st, 2016|Categories: Creative, Influencer Tip|Tags: , , |

Here’s a little extract we found interesting from some influencer marketing research that Time Out revealed at the AdWeek event. The survey of 799 respondents identifies two different influencer groups: Shakers and Makers. Shakers are defined as those with vast social networks (upwards of 3,500) who might be useful for driving broad awareness of a product or marketing campaign. [...]