Yearly Archives: 2017


Become a ‘local’ leader

By | September 11th, 2017|Categories: Creative, Influencer Tip|Tags: , , |

Did you know that 71% of consumers make a purchasing decision based on a social media post? Influencer marketing is being used by global brands and small business owners to broaden their online reach and connect with new prospects. Whether you’re in real estate or full-time pet-sitting, you can find influencers to help you generate online buzz [...]

What’s a post by Kendall Jenner or Gigi Hadid worth?

By | July 8th, 2017|Categories: Influencer Tip|Tags: |

If you’re one of Kendall Jenner’s 65 million social media followers, you’re helping her make a lot of money. Six figures per post, to be exact.  Frank Spadafora, a former casting director and the founder and CEO of an app that ranks the power of models called D’Marie Archive, told CR Fashion Book that “the three most highly ranked supers on social — Kendall Jenner, Cara Delevigne, [...]