Did you know that 71% of consumers make a purchasing decision based on a social media post?
Influencer marketing is being used by global brands and small business owners to broaden their online reach and connect with new prospects.
Whether you’re in real estate or full-time pet-sitting, you can find influencers to help you generate online buzz that drives more quality referrals to your website. If you’re considering partnering with an influencer to grow your business, this article will introduce you to the concept of influencers, as well as some of the best influencer marketing platforms.
THE ROLE OF INFLUENCERS
Have you ever taken a friend’s recommendation for a film? Is there someone in your circles you turn to for advice about technology, politics, or shopping deals? That person is an influencer.
An influencer is anyone whose opinions exert an influence on their peers. Peers tend to value an influencer’s opinions because of their expertise, knowledge, or experience. If a trusted source in your community tells others that you’re a trustworthy, reliable real estate agent, dog-walker, or dentist, you’ll attract better quality leads who won’t need a lot of persuasions.
Professional influencers are also brand gurus who know how to leverage social media to build brand awareness. They establish themselves through a popular blog, podcast, or YouTube channel that garners thousands of views each day from individuals who value their opinions.
Influencers are typically incentivized to drive referrals, which can be a win-win for both parties. An influencer doesn’t have to be specific to your industry either.
Word-of-mouth is still recognized as the number one influence on consumer purchasing decisions. A 2016 survey of 2000 US consumers by the National Harris Poll revealed that:
- 82% rely on peer referrals when making a purchase.
- 67% indicated that they were more likely to consider a product or service that was shared through social media by a family member or friend.
- 86% with an annual household income in excess of $100K rely on referrals from their personal network prior to making a purchase
When an influencer endorses your service or product, members of their network are more likely to consider you over your competitors. Businesses can then reward referral leads with discounts or deals because they generate word-of-mouth that drives more traffic back to you!
KEY BENEFITS OF INFLUENCER MARKETING
Anyone who maintains a growing social network that they are consistently building can be a potential influencer who recommends your service to others in their network. Some key benefits of influencer marketing include:
- Generates quality referral leads from trusted peer sources
- Generates word-of-mouth and online buzz
- Targeted brand exposure and promotion by industry or location
- Backlinks that build your authority with search engines
- Generate reviews of your product or service
Are you already sharing content, engaging followers and being referenced for advice helping others?
Want to become an influencer, utilising your community voice as a thought leader of culture, sector and business?
Get in touch with us to discuss!
Article references = www.becomealocalleader.com