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Become a ‘local’ leader

By | September 11th, 2017|Categories: Creative, Influencer Tip|Tags: , , |

Did you know that 71% of consumers make a purchasing decision based on a social media post? Influencer marketing is being used by global brands and small business owners to broaden their online reach and connect with new prospects. Whether you’re in real estate or full-time pet-sitting, you can find influencers to help you generate online buzz [...]

What’s a post by Kendall Jenner or Gigi Hadid worth?

By | July 8th, 2017|Categories: Influencer Tip|Tags: |

If you’re one of Kendall Jenner’s 65 million social media followers, you’re helping her make a lot of money. Six figures per post, to be exact.  Frank Spadafora, a former casting director and the founder and CEO of an app that ranks the power of models called D’Marie Archive, told CR Fashion Book that “the three most highly ranked supers on social — Kendall Jenner, Cara Delevigne, [...]

Shakers vs Makers. Know the difference.

By | July 31st, 2016|Categories: Creative, Influencer Tip|Tags: , , |

Here’s a little extract we found interesting from some influencer marketing research that Time Out revealed at the AdWeek event. The survey of 799 respondents identifies two different influencer groups: Shakers and Makers. Shakers are defined as those with vast social networks (upwards of 3,500) who might be useful for driving broad awareness of a product or marketing campaign. [...]

How to select Influencers for your brand

By | July 31st, 2012|Categories: Influencer Tip|Tags: |

What Defines an Influencer for Your Brand? An influencer differs for every brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right influencers for your brand. For example, Justin Bieber is known as one of the most “influential” social media users with his 37+ million followers. [...]