Become a ‘local’ leader

By | September 11th, 2017|Categories: Creative, Influencer Tip|Tags: , , |

Did you know that 71% of consumers make a purchasing decision based on a social media post? Influencer marketing is being used by global brands and small business owners to broaden their online reach and connect with new prospects. Whether you’re in real estate or full-time pet-sitting, you can find influencers to help you generate online buzz [...]

Shakers vs Makers. Know the difference.

By | July 31st, 2016|Categories: Creative, Influencer Tip|Tags: , , |

Here’s a little extract we found interesting from some influencer marketing research that Time Out revealed at the AdWeek event. The survey of 799 respondents identifies two different influencer groups: Shakers and Makers. Shakers are defined as those with vast social networks (upwards of 3,500) who might be useful for driving broad awareness of a product or marketing campaign. [...]